I specialize in DeNovo growth strategy and multi-site expansion, having opened more than 40 locations across diverse markets. My work spans marketing and brand development, budget planning, and full pro forma creation and analysis. Through strategic planning and disciplined execution, I’ve led organizations to achieve 3x DeNovo growth and 6x revenue growth.

I strengthen revenue cycle performance and financial infrastructure through data-driven analysis and operational redesign. In the ABA industry, I recaptured over $1M in outstanding revenue by evaluating billing practices, workflows, and authorization processes. My expertise includes revenue recovery, net rate analysis and optimization, billing best practices, workflow restructuring, and building structured reporting systems that drive long-term financial clarity.

I design and implement comprehensive KPI dashboards that formalize performance targets and create shared visibility across the organization. By integrating best practices and solutions-forward strategy, I help teams improve productivity while protecting retention and operational health. My approach builds a data-driven performance infrastructure that unifies clinical and operational teams, strengthens accountability, and equips leaders to make informed, outcome-driven decisions.

Grounded in whole-human leadership, I design realistic and integratable retention strategies that align with both organizational goals and team member needs. Culture work is the foundation of every innovation and strategic initiative I lead. My approach has reduced clinical and operational turnover by 25%, increased client re-enrollment from 80% to 93%, and established clear, supportive career pathways that honor diverse skill sets.

At its core, conversion is relationship. It’s the human-to-human connection that creates trust, shapes perception, and inspires action. I build systems that remove friction for frontline teams so they can focus on what they love and play at the top of their license.

My approach has added triple-digit patients and clients by reimagining how people interact within a service environment. I’ve built proactive patient experience workflows that naturally increase enrollment, redesigned lead management and tour experiences across 30+ early childhood education centers, and elevated safety and family engagement practices. These integrated efforts led to a 5% conversion lift and 200+ new enrollments in just 90 days, grounded in operational clarity and authentic human connection.

I bring a unique approach to acquisition due diligence by assessing the talent, leadership, and operational health of an organization before focusing solely on valuation or financial performance. Because financials are often inflated for sale, a deep understanding of the people and the true state of the operation reveals gaps faster and more accurately. This perspective enables a more informed due diligence process and accelerates identification of risks, operational needs, and integration priorities.